Spotify: 489m users / 205m subscribersĪt the end of 2022, Spotify had 489 million monthly active users, including 205 million premium subscribers and 284 million ad-supported (i.e free) listeners. If you’re a streaming service and have spotted that your figures are out of date here (or if we don’t have them at all!) please do email me so I can update the article accordingly. This post was last updated on 20 February 2023. So here they are, with links back to the sources for the figures. In other cases, the boundaries between active and registered users can be purposefully unclear.Įven so, it feels like it would be useful to have all the public numbers in one place. As industry lawyer Kevin Casini pointed out on Twitter, there can be debate about (for example) how those services define ‘paid’ subscribers. So, we’re trying something that will hopefully be useful: a post that we’ll update whenever a major streaming service updates its public numbers.Ĭaveats: we’re relying on the numbers given out by the streaming services.

Sometimes the statistics around how many people are streaming music – and how many are paying for it – can lead to confusion and misinterpretation.įor example, we’ve seen one story suggesting that Amazon was “ on course to overtake Apple Music” based on comparing an Amazon figure from January 2020 with one from Apple that hadn’t been updated since June 2019.Īnother story claimed that “ Pandora has overtaken Apple for second spot” in subscriber rankings, which mistakenly compared the former’s number of active listeners (most of whom don’t pay) to the latter’s paid subscriber count.

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How to pay for spotify with itunes